Women entrepreneurship is a catalyst for economic growth, innovation and social progress. Empowering women to venture into businesses can support in creating an inclusive society and further create more employment opportunities for other women. However, women often face challenges including limited access to finance, markets, & technological advancements, and societal norms that hinder their ability to succeed. These norms restrict their mobility, and limit their access to education and asset ownership, that in turn exacerbates the challenges faced by them in expanding the business.

Data highlights that many women entrepreneurs are limited to micro-enterprises, often operating in the informal economy. This policy brief explores how India's rapid digital transformation can provide opportunities to address these challenges faced by the women entrepreneurs. By leveraging digital technologies, women entrepreneurs can overcome geographical barriers, access financial services and acquire the required skills.