The private sector plays a crucial role in driving green growth in developing nations. In North Macedonia, the transition towards circular economy models holds immense potential, projected to create up to 8,000 new green jobs and generate 47 million euros for the economy by 2030. Despite decreasing unemployment rates, the country still faces challenges such as low labor activity and weak capacity within companies to create sustainable jobs. Addressing these issues while prioritizing socially and environmentally sustainable recovery is essential.

One success story exemplifying this approach is NAMATEKS, a small textile company specializing in jeans production. In 2022, NAMATEKS was among the 150 applicants who sought support through a newly introduced employment measure initiated by UNDP and national partners to promote sustainable growth in the private sector through green investments. Located in Valandovo, a town with a rich textile industry tradition, NAMATEKS, established in 2000, employs around 80 individuals, predominantly women.

Like many others, NAMATEKS faced setbacks in growth and innovation due to the COVID-19 crisis, including disrupted supply chains and order cancellations. However, the company's owner, Vesna Koceva, remains optimistic about overcoming these challenges. "Managing a business in Macedonia, especially during global energy crises, is highly challenging. We applied for support and were selected. With the grant received, we installed photovoltaic panels on our premises to generate our own electricity. Additionally, we hired two individuals who were immediately integrated into our operations. This significant step for our small firm allows us to reduce costs and waste, enhance our brand, and contribute to the environment."