This strategic guidance is intended to provide coherence both strategically and programmatically. At the strategic level, the document explores information integrity as it relates to UNDP’s mandate and thematic areas of interest and provides a conceptual framework of terminology and definitions. At the programmatic level, it provides practical guidance for context analysis and programme design. The aim is to support UNDP country, regional and thematic teams, and their partners, to develop effective responses to information pollution. It offers guiding principles, an analytical framework and a set of proposed programmatic outcomes and outputs.