In 2006, the United Nations Development Programme (UNDP) and The Coca-Cola Company (TCCC) joined forces to help make the promise of improved access to clean water a reality. Every Drop Matters began as a $6 million regional partnership between UNDP's Regional Bureau for Europe and CIS and TCCC's Eurasia Group. The five-year partnership was launched in 2007 with an initial focus on Croatia,Kazakhstan, Romania and Turkey. It subsequently expanded to Armenia, Russia, Ukraine and the Black Sea coastal countries. The overarching goal of the partnership is to accelerate achievement of the water-and-sanitation-related MDG targets.