Fresh markets are an important component of the local food system in this era. Currently, Thailand’s COVID-19 epidemic has become a challenge for the management of local food markets to attain safety for the merchants and customers, and keeping track with the changes in technological trends and consumer behavior i.e. attentive selection of healthy food products and increased usage of technology to facilitate everyday living. These are both obstacles and important opportunities for the development of the fresh market in these uncertain times. After COVID-19, fresh markets must be developed, sustainable and comprehensive, through cooperation with producers, consumers and local authorities to enable all parties to reach their full potential and address the challenges of the local food system.

This co-creation playbook aims for a user-centric approach to finding trends in fresh market development with Service Design Process to meet the needs or solve problems of stakeholders through participatory practices. Co-Creation is another strategy that can develop the fresh market to the next level keeping in mind the changing behavior of people in the new normal era and/or future.