The creative industry - including arts, fashion, crafts, advertising, design, entertainment, architecture, literature, media, software and more – has become a vital force in accelerating human development. They empower people to take ownership of their own development and stimulate innovative solutions that can drive inclusive and sustainable economic growth. If nurtured intentionally, the creative economy can serve as a source of structural economic transformation, socioeconomic progress, job creation and innovation, while contributing to social inclusion, advancing shared cultural values, and sustainable human development. The United Nations therefore designated 21 April as World Creativity and Innovation Day to raise awareness of the important role of creativity and innovation in all aspects of human development.