Market survey of e-vehicle target groups
Market survey of e-vehicle target groups
October 18, 2024
The national market surveys of target groups about electric vehicle (EVs) including consumer needs and quality expectations, knowledge about basic operations and maintenance of EV as well as consumer behaviour towards EVs was conducted by United Nations Development Programme (UNDP) in collaboration with Business Association of High-Quality Vietnamese Products (BAHQVP) with main purposes to find out the perception, current and forecasted demand, usage status, purchase intentions and forecast the EVs market trends and propose policy recommendations to support the production or promote EVs adoption. Two survey approaches were employed, includes a nationwide online survey and an offline survey. The offline survey has been conducted at five major municipalities - Hanoi, Hai Phong, Da Nang, Ho Chi Minh City, and Can Tho and three provinces implementing pilot activities to promote the use of EVs: Quang Ninh, Thua Thien Hue, and Phu Yen. In total, 1,427 survey responses were collected, of which 1,283 were deemed valid and 144 were invalid. Among the 1,283 valid responses, 785 consumers (55 percent) reported having previous experience using EVs. Meanwhile, 498 potential consumers (35 percent) indicated they had not used EVs previously but expressed interest in them. Approximately 83% (1,215 respondents) answered the survey online, while the remaining 17% (215 respondents) completed the offline survey.