The collaborations so far are just a few of the company's steps towards development. One of the major sales objectives was to become a trusted partner for Germany, considered the "commercial gateway of Europe". Thanks to the UNDP project "Advanced cross-river capacities for trade" (AdTrade), funded by Sweden and the United Kingdom, Santino managed to position itself on the German market.

In Germany, 80 percent of the networks sell in retail, which means that by distributing products there, you export throughout Europe. "We always wanted to access the German market. To get there, it's not enough to be good; it's very important to show that you are a reliable partner. Previously, exhibitions we attended helped us to be seen, but due to the pandemic, we couldn't do this, which complicated our launch”, says the company's sales manager. 

Thanks to the UNDP/AdTrade project, Santino managed to promote exports to Germany, participate in training sessions, exhibitions, and find partners.  "AdTrade helped us identify a list of potential clients in Germany. Working with them helped us understand the needs and specifics of the market. After five years of trying, we managed to have a vision of this market, a good presence on Amazon Germany, find a partner with whom we signed a contract this year and we will participate together at 'Spoga Gafa 2024', the largest international exhibition in gardening,” says Andrei Ursu. 

The export quantity and the quality of the pots were achieved thanks to the closed production cycle, starting from designing and manufacturing the molds to casting and packaging the pots. The company has a philosophy of sustainable business. Santino has the ability to reuse materials after processing the product, owning a recycling plant. Moreover, standardizing boxes according to European parameters is very important to establish and maintain relationships with foreign partners.

"Thanks to AdTrade, we managed to overcome the difficult stage caused first by the pandemic, then by other crises, becoming visible to foreign partners and developing our export capacities. Thus, the company grows with much more safer steps, at an accelerated pace. Sometimes, developing export capacities doesn't depend on machinery or production processes, but on the relationships established with foreign partners and the image a company has in their eyes. This case is proof that, in any situation, even under the conditions of multiple crises currently affecting us, external support is a solution and can give wings to a company to achieve its goals,” says Andrei Ursu from Santino. 

Now, Santino has just one thing to do: to deliver smart products made in Moldova all over the world map, bringing comfort to people and adding colour to homes.

Santino is one of the 32 companies from both banks of the Nistru river that have increased their export capacities and established international collaborations within the Export Accelerator, a component of the UNDP/AdTrade project. The companies have benefited from assistance in implementing quality management systems, developing online stores, websites, or product presentation catalogues, establishing business partnerships, and other services necessary to increase competitiveness and access foreign markets. During 2024, at least 26 more companies will benefit from assistance under this component.