The handbook you see on your screen is your coach for effective communication and dialogue with the public. Its pages contain important tips, notes and cases of success.

After finishing this publication, you will have learned how to:

● plan and implement effective communications;

● identify target audiences and stakeholders, and reach them;

● work with a communications message and its audio-visual content;

● choose the most effective communication channels;

● organize and conduct online events: webinars, live broadcasts, briefings;

● establish friendly relations with the media;

● evaluate the effectiveness of communication efforts;

● create quality communications inspired by the best international and domestic practices.

This publication will be useful not only to representatives of public institutions, but also to a wider range of readers who are interested in the communication aspects of the work of their institutions, organizations or companies.

This handbook was developed by the EU-UNDP Parliamentary Reform Project in cooperation with CSO "Internews-Ukraine” to support the implementation of the Communication Strategy of the Verkhovna Rada of Ukraine.