The design thinking process and the fruitful interaction between Warriors and students also allowed them to identify underlying issues and deeper needs, such as challenges in the markets’ governance and internal organization structures. Through collective analysis and prioritization, the selected pain points represented four complementary areas: 

• Localization 

• Customer Loyalty 

• Purchase 
  Promotional Campaigns 

At the end of the process, the teams of Warriors and students presented user-centric solutions, in this case for first-time customers, regular customers, and other market entrepreneurs. These solutions were complementary among each other (just like the pain points that generated them) and built on previous advances made by the Peruvian Ministry of Production to close the digital gap found in food markets. 

• “Geo-Mercado” (Geo-market) and “Encuentra a tu casera” (Find your seller): Two tools to improve traffic in the market and locating entrepreneurs based on preference o product category (adaptable to different markets).   

• “Tu Casera Favorita” (Your favorite seller): Site with seller information and current offers and sales. 

• Tukasero.com: UX improvements for this existing website (designed and implemented by the Ministry of Production). 

This article was originally published in: https://www.undp.org/es/peru/blog/innovate-your-market-digital-solutions-food-markets-part-one